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We believe strong, confident girls will grow up to become strong, compassionate women, who will be the driving force behind strong, healthy families and communities. Our mission is to celebrate others for who they are, giving them the support and self-esteem needed to lead a purposeful, thriving life. Thanks to our family of Independent Sales Consultants, Hostesses and Customers, we have been able to donate $100 million in product and cash to support our mission. When we all work together and give a little piece of our heart, we can make a huge difference.

Cindy’s Vision

Giving is part of who we are. That’s why we created Thirty-One Gives, a charitable program that empowers girls, women and families to live a purposeful, thriving life.

Our mission is to help girls discover their authentic selves at a young age, empower them as women and support them as they shape families and communities. We can all spend a little time to create this world—volunteer for a charity or tell a girl she’s beautiful. Even something small can make a difference for her.

We are proud to be in the business of building strong, confident women. It’s the heart of our business and the reason we give. Every time you shop with Thirty-One, you are part of the Give!

Cindy Signature

Founder, President & CEO


Thirty-One Gives and

Girls Take Flight

This year we are furthering the Thirty-One Gives mission by helping fund life-saving behavioral health research, helping girls everywhere. It’s part of a new partnership with Nationwide Children’s Hospital, America’s largest pediatric hospital and research center.
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Young girl wearing butterfly wings

Our Partnerships

We’re proud to partner with many nonprofit organizations that share our mission.

Girl Talk Logo
Nationwide Children's Hospital logo
Girls on the Run logo

Giving in action