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Our Story

Discover the heart of Thirty-One – a company founded with the simple mission to empower and support women!

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A mission to empower, 15 years and counting

I founded Thirty-One Gifts in 2003 with one simple goal in mind – to help women by giving them the opportunity to run their own successful business. That goal remains our No. 1 priority today.

Not only do our fashionable, functional products make life easier – they also help independent business owners across the country support their families and reach their dreams.

Over the past 15 years, our sales Consultants have held over 6 million parties. Along the way we've also been blessed to give back to organizations that share our mission in North America and around the world. You can learn more about our history below.

We all have a "why" – a reason for doing the things we do. Maybe yours is Family, Friends, Faith, Flexibility. Maybe it's just having fun. Our why is to help you reach yours.

Cindy Monroe's signature

Founder and CEO

Since 2003, Thirty-One Gifts has been on a mission to celebrate, encourage and reward women for who they are, as we offer our fashionable, functional products to Customers – and offer our Consultants an opportunity to run their own business. Take a look back at some of the highlights from our first 15 years:

October, 2003
Thirty-One Gifts is founded
Thirty-One Gifts is founded by Cindy Monroe in her basement in Chattanooga, Tennessee, with help from a $10,000 loan from her family and two employees.
October, 2003
First party held
Guests could mingle and shop a gifting-focused line of candles, ceramic décor, cookie jars and custom handmade bags, jewelry and stationery. Since then, Consultants have held over 6 million parties throughout the U.S. and Canada.
November, 2003
First Independent Sales Consultant joins
Thirty-One's first Independent Sales Consultant, Jenny Hillenburg, joins the Thirty-One family.
April, 2004
Our first thermal debuts
Our first thermal, the Zipper Thermal Tote, is offered. Back then it came in only two color options: red and black.
September, 2005
First Conference held
The first national sales Conference is held in Ft. Oglethope, Georgia, with 30 people in attendance. Now, thousands of Thirty-One Consultants gather each year for a weekend of learning, sisterhood and celebration.
First Advisory Council meets
Our first Advisory Council of 13 Consultants and Home Office leaders gathers. Now called the Presidential Advisory Council (PAC), this select group acts as a link between the sales field and Home Office.
Sales field reaches 500 Consultants
The sales field reaches 500 Consultants, a group we call the U.S. Founding Consultants.
Company relocates to Johnstown, Ohio
Thirty-One begins relocating from Chattanooga to Johnstown, Ohio. After quickly outgrowing that space, the Home Office moves to a larger office and distribution center in the Easton neighborhood of Columbus in 2010.
Cindy Tote first appears in the Catalog
Our classic Cindy Tote, named for Thirty-One Founder and CEO Cindy Monroe, first appears in the Catalog.
Fall 2009
Large Utility Tote debuts
Our all-time best-selling product, the Large Utility Tote, makes its Catalog debut.
Consultants attend first Leadership Incentive Trip
We send 166 of our high-performing leaders to Riviera Maya, Mexico for the first Leadership Incentive Trip. Since then more than 5,000 Consultants have earned similar trips to exotic locations.
Our 1 millionth order is processed
Just seven years after our founding, we process our 1 millionth order!
Retro Metro Bag first introduced
The Retro Metro Bag is first introduced, part of one of our top-selling lines ever!
February 2012
Thirty-One Gives is founded
Since 2012, Thirty-One Gives has donated $100 million in product and cash to charitable organizations that share our mission.
August 2012
We begin operations in Canada
We cross the border into Canada, beginning operations in Ontario with 16 Consultants, our Founder’s Circle.
We're named the No. 1 fastest-growing woman-owned company in the world
Thirty-One Gifts is named the No. 1 fastest-growing woman-owned company in the world by the Women Presidents' Organization.
December 2014
Jewel Kade joins Thirty-One family
Thirty-One acquires jewelry company Jewel Kade, and in spring 2015 we begin offering the JK by Thirty-One collection.
February 2015
Jewell by Thirty-One collection debuts
We introduce the Jewell by Thirty-One collection to our core line, bringing style and sophistication to our Catalog.
Spring 2016
Statement Canvas Pillows debut
Statement Canvas Pillows make their first Catalog appearance, followed by Statement Canvas Wall Art in the fall.
Spring 2017
Simply Etched wood décor offered
The Close to Home Tray becomes our very first Simply Etched wood décor style.
July 2017
First Lifetime Achievement Awards given
Our Lifetime Achievement Awards, which recognize Consultants who have achieved $1 million in career sales or who have recruited and qualified 250 or more new Consultants, are unveiled.
Spring 2018
Studio Thirty-One launches
We launch Studio Thirty-One, which allows you to build your own bag and change up her look from day to night and season to season.
What's Next?
Here’s to another 15 years of fabulous products and amazing sisterhood!

Be the give

Giving is part of who we are. That's why we created Thirty-One Gives, a charitable program that works to empower girls, women and families by helping them build the confidence and self-esteem needed to live a purposeful, thriving life.

Since 2012, Thirty-One Gives has donated $100 million in product and cash to charitable organizations that share the Gives mission. Learn more about our partners and how you can support Gives by clicking the link below.

Visit Thirty-One Gives

Spring 2020 Circle of Honor

Thousands of women across the country have changed their lives for the better through Thirty-One. In each of our Catalogs, we feature a select few known as the “Circle of Honor.” Read their inspiring stories, and if you think this opportunity might be right for you, ask a Consultant for information about joining her team.

view the Circle of Honor